A logo presentation aims to present and promote the brand's logo design effectively. Here are some key elements of logo presentation:
Brand Information: Present general information about your brand at the beginning of your logo presentation. Share important information such as your brand's values, mission, target audience and market position. This will highlight how the logo design aligns with your brand's identity.
Design Description: Explain the design of the logo in detail. Share your design decisions and the thought process behind the design by explaining elements such as the logo's visual elements, colors, use of typography. Also, highlight how the logo reflects your brand's values and message.
Focus on Target Audience: Consider your target audience in the logo presentation. Emphasize that the logo design will grab the attention of your target audience and leave a positive impact on your brand. Explain your logo design by considering the expectations and needs of your target audience.
Visual Presentation: It is important to show how the logo will look visually in the logo presentation. Emphasize the flexibility and versatility of use by presenting the logo on different backgrounds, sizes and application areas. Demonstrate how the logo design can move and live using the examples and animations performed in the presentation.
Brand Alignment: Emphasize how the logo aligns with the overall identity of the brand in the logo presentation. Show that the logo is consistent with the brand identity by considering your brand's color palette, typography, software style. Also describe how it interacts with other visual elements of the brand.
Feedback and Changes: Indicate that you are open to feedback and changes in your logo presentation. Express your readiness to listen to viewers' thoughts and suggestions about logo design. This encourages audience engagement and helps you further refine your logo design.